Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. Marketers aren’t just collaborating with 1-2 influencers now, but are working with a whole network of small, relevant, niche influencers. This kind of influencer gets much higher engagement and costs much less. Going forward, more and more marketers will use this strategy and work with multiple smaller influencers instead of one celebrity. Contact us to identify which influencers will align the best with your brand. 

Influencer Marketing Statistics

• Influencer marketing has grown to $13.8 billion in 2021.
• Businesses are making $5.78 ROI for every $1 spent on influencer marketing.
• There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016.
• 90% of survey respondents believe influencer marketing to be an effective form of marketing.
• 67% of brands use Instagram for influencer marketing.
• 1360 Influencer marketing focused platforms and agencies entered the market in the last 5 years alone.